Blog #4: Final Project AI Brainstorm

AI in Sports Media

The sports media industry continues to grow as viewership numbers rise, but there are still concerns about how artificial intelligence (AI) may continue to affect the industry. Sports media is a hands-on industry for producing content across multiple platforms through on-air and written reporting, productions, digital media, and business. 

There are many ways AI can impact sports industry through storytelling, collecting statistics, visualizing data, and conducting analyses. 

AI in Creative Services and Production

AI is transforming the fan experience in sports because individuals who work in creative services are able to use AI to help personalize content for fan bases. By inserting a prompt into AI, photographers, graphic designers, videographers, social media and marketing coordinators, and communications teams can narrow their content to appeal to the demographics of their fan bases. 

In the production field, AI can be used to analyze fan reactions to specific camera angles, graphics, plays, commentating, and more. By incorporating AI, directors and producers can plan storylines, highlights, shot lists, and run downs according to how AI perceives fan reactions. In both the creative industry and the production industry, AI can be used properly to help build hyper-personalized fan experiences. 

Hopes and Dreams Altered by AI

I came to HPU as a Sports Media major with goals of becoming a sports journalist or working in sports public relations. However, I recognized how AI can impact both of these industries both positively and negatively. 

Many news publications, like ESPN for sports, have AI-generated articles that cite AI as the reporter, so I decided to shift my focus from specifically being a sports journalist. At HPU, I have enjoyed learning more about production, photography, and creating graphics. 

While I am still interested in writing and public relations, I now have new goals of working in creative services or broadcast operations for a professional sports team someday. I understand that AI can be harmful and impactful in the sports industry, but I am determined to use AI as a tool rather than a threat in order to reach my goals.